Wednesday, February 2, 2011

Commercial: Moms Protest Dead Space 2

Have you seen the recent commercial for Dead Space 2 that shows the horrified reactions of moms in a focus group? I thought it was kinda funny and even paused the TV so K could see it. Well, it seems that a lot of people, including many gamers, are outraged at EA's marketing campaign, saying that it only perpetuates the commonly held belief that video games = violent and immature. Here's what I think:
  1. The intended audience for this commercial is gamers, not your toddler nor grandmother. (Just like Axe body spray ads aren't really aimed at me.) And as a gamer, I found this commercial humorous because of the fact that it made fun of the stereotypical violence we find so entertaining.
  2. Dead Space 2 is not the best example to convince people of the worthiness of video games anyway. If I wanted to show why movies are great, I would use an Oscar-winning film and not Zombieland (despite its awesomeness).
  3. Some people will always think badly of video games, no matter what you say. For example, catching catfish with a fist covered in stinkbait may be quite the fun and honorable pasttime, but I'm just not the type of person who will ever agree with that statement. :)
I guess I'm just not as easily offended and can appreciate the occasional oddball humor thrown my way (must come from living with K ^_~).

Related Links:
Behind-the-scenes videos for Dead Space 2 commercial


Anonymous said...

This cracks me up, honestly. As a mom I can see myself recoiling like that... and yet as a 20-something I am embarrassed to admit it.

I agree, the commercial is perfectly suited for the audience it is aimed at. Honestly... it makes me want to get the game for my husband (only to play while the baby is asleep :) )

A Gamer's Wife said...

Haha, the funny thing is that while we're temporarily living with K's parents, he's having to do similar censoring and only play "nice" games while they're awake. ^_~