Have you seen the recent commercial for Dead Space 2 that shows the horrified reactions of moms in a focus group? I thought it was kinda funny and even paused the TV so K could see it. Well, it seems that a lot of people, including many gamers, are outraged at EA's marketing campaign, saying that it only perpetuates the commonly held belief that video games = violent and immature. Here's what I think:
- The intended audience for this commercial is gamers, not your toddler nor grandmother. (Just like Axe body spray ads aren't really aimed at me.) And as a gamer, I found this commercial humorous because of the fact that it made fun of the stereotypical violence we find so entertaining.
- Dead Space 2 is not the best example to convince people of the worthiness of video games anyway. If I wanted to show why movies are great, I would use an Oscar-winning film and not Zombieland (despite its awesomeness).
- Some people will always think badly of video games, no matter what you say. For example, catching catfish with a fist covered in stinkbait may be quite the fun and honorable pasttime, but I'm just not the type of person who will ever agree with that statement. :)
Behind-the-scenes videos for Dead Space 2 commercial